Month: August 2015

  • Is mass personalisation the future for brands ?

    “Blue like my boyfriend’s eyes or golden like my personality?” Jen is choosing her new car specifications.  Most of it has been simple: of course she needs heated seats and black leather interior trim; fancy wheels and the best possible sound system.  All of that took just moments.  The tough question is the exterior colour. …

  • Wherever you go you take the weather with you

    Rain, rain go away.   The last couple of weeks of July felt like a very British summer, especially Friday 24th when an Ark would have been appropriate as a way of navigating Soho. Adlanders could have boarded two by two!   The unseasonable, or perhaps merely typically unpredictable, weather reminded of a story that…