Month: August 2015
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Is mass personalisation the future for brands ?
“Blue like my boyfriend’s eyes or golden like my personality?” Jen is choosing her new car specifications. Most of it has been simple: of course she needs heated seats and black leather interior trim; fancy wheels and the best possible sound system. All of that took just moments. The tough question is the exterior colour. …
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Wherever you go you take the weather with you
Rain, rain go away. The last couple of weeks of July felt like a very British summer, especially Friday 24th when an Ark would have been appropriate as a way of navigating Soho. Adlanders could have boarded two by two! The unseasonable, or perhaps merely typically unpredictable, weather reminded of a story that…