Month: July 2015
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You’re so wrong you’re right.
“Right”, said Mark Earls, “Everyone in the second row and the fourth row come up to the stage, we’re going to play a game that illustrates what happens when humans copy each other.” Fearful of being made to participate in a conga, or maybe mass karaoke, the nervous participants shuffle up to the front. They…
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Bored? Good. Use it.
Nature Valley is creating a YouTube stir with its film asking 3 generations what they did as kids to amuse themselves. The older generations speak of “growing watermelons and plantains”. Younger adults talk of building forts and outdoor games. Kids today? Take a wild guess: Tablets and gaming. Of course our take out is to…
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Everything is local.
The average British southerner moves no more than 6 miles from their birthplace. (I’ve currently managed 6.4). The average northerner no more than 3 (they’re firmly attached to their roots in the North). Of course that doesn’t stop you being a global citizen and in our trade we all work with global media these days. …
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The Selfie revolution and its impact on modern marketing
Boy George was amazing at MediaCom’s Cannes event. Talking profoundly to Steve Allan he talked what goes around, comes around. “I say to my niece, we had selfies in my day. It’s just that you had to get dressed up, get on the bus (in fear of being beaten up if you were dressed like…
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“I think there needs to be a meeting to set an agenda for more meetings about meetings.” ― Jonah Goldberg
“Are you lonely? Tired of working on your own? Do you hate making decisions? Hold a meeting! You can see people, show charts, feel important, point with a stick, eat donuts, impress your colleagues. All on company time. Meetings: the practical alternative to work”. So runs the cartoon recently emerging on my social media feeds. …