Month: February 2015

  • Content and Context go hand in hand

    I was surprised to hear the old chestnut of media agencies separating from creative agencies being painted by someone as, well I can only say “separatism”.  They bemoaned the split between content and context.   Well, I think content and context are flourishing nicely arm in arm on most client business.   It may be…

  • “The smartphone is the most successful consumer device ever.”

    So says Deloitte.  Whilst a part of me wonders where this leaves the toaster (surely the best consumer device since sliced bread) the immediate evidence of a billion upgrades in a single year is convincing.   We are obsessed with them of course.  At a recent Mobile get together I saw Maslow’s hierarchy of needs…

  • “NHS managers dress as witches to dole out funds”

    This was the headline in the Sunday Times earlier this month which you might have missed ( the news has been quite full on so far this year).   It explained that at one group of hospitals staff have had to “dress up as monkeys and blow toy trumpets to win funding for their projects.” …