“The weakness of modern strategy is that it is too reliant on technology.  The triumph of accuracy of outputs with no impact on outcomes”.  Hidden Histories GPS BBC. I am sometimes asked about how programmatic will transform advertising.  Clearly a benefit of programmatic is pinpoint accuracy and the reduction of wastage.  But when we consider…

YouTube has been everywhere recently.  Buses, posters, magazine features and the BBC. An episode of the Apprentice featured the candidates making a YouTube video and collaborating with YouTube stars to promote it, thus proving once again that any idiot CANNOT be funny or clever enough to go viral. YouTube stars have also been into MediaCom’s…

Big news from the Ig Nobel Prize this year as one winner explains why  banana skins are slippery.  Earlier winners have included the  researcher of Homosexual Necrophilia in the Mallard Duck. The originator of this dubious study is Kees Moeliker and he was a guest on a recent episode of Radio 4 show The Museum…

Walking down one of Hampstead’s bijoux roads recently I noticed a woman leaning out of an upstairs window explaining to a man at the door that her “smart” lock had locked her in and asking him to try different ways to open the door.   If MediaCom’s strategy director Mark Cochrane is right we can…