Thanks to Andy Walsh for forwarding me this Tweet. Interesting isn’t it?
It reminds me of The 4891 Theory (the inverse of 1984).
In Orwell’s dystopian masterpiece the general public was constantly watched by Big Brother and nothing went unremarked or unpunished.
In reality it is the great and the famous people of the world who are constantly under scrutiny from the general public. The famous now can’t escape punishment for unacceptable behaviour whether it is inappropriate remarks from politicians (http://www.guardian.co.uk/politics/2012/jan/05/diane-abbott-twitter-row-racism) or goings on by prominent footballers (http://www.telegraph.co.uk/technology/twitter/8531175/Ryan-Giggs-named-as-Premier-League-footballer-in-gagging-order-row.html).
And how world leaders are allowed to keep talking with their mics still attached escapes me. That’s like media buyers overhearing what media owners say about them in the pub after the negotiation. (http://www.dailymail.co.uk/news/article-2058966/Nicolas-Sarkozy-called-Israeli-Prime-Minister-Benjamin-Netanyahu-liar-Obama.html).
So the bigger a star you are the more careful you need to be about your reputation.
Exactly true for a brand too.
The more famous and esteemed your brand reputation is the greater the need to tell the truth.
“Do not regret growing older, it is a privilege denied to many.” (Anonymous)
Tuesday, February 28th, 2012There is an online survey I occasionally get asked to fill in. It begins with two simple questions. The first asks gender (with a picture – there is a boy in blue and a girl in yellow – I normally get that one right). The second question asks your age bracket with more little pictures to help you decide. As the picture for the over 40 year old bracket shows a little grey haired woman I rarely get past question two as I feel militant on behalf of the millions of women in this age bracket (without a hint of grey). (On the other hand at least the picture depicts long hair… the male picture 40 plus is greying and bald!). I wonder if the survey designers ever note a lack of respondents from the forty plus sector or indeed if they care ?
Today Sylvia Auton, CEO of IPC media, announced a new generational category designed to dispel the old and rather redundant clichés about the generation of women aged between 40 and 60. Welcome “Generation Ynot! “
Rather than traditional housewives slaving over a hot stove, or scrubbing the kitchen floor, imagine instead dynamic sports car driving credit card flashing women on their way to the champagne bar at Westfield.
More information is at http://www.generationynot.co.uk/
Although several spontaneously come to my mind I will leave it to you to think of the right name of the equivalent male generation aged between 40 and 60!
As a Guatemalan proverb states: “Everyone is the age of their heart”.
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