Archive for July, 2009

A capital idea should still be a consideration for search success

Tuesday, July 28th, 2009

Do you remember back to the days when alphabetical order was everything when you were looking for a plumber or local tradesperson ?  Your pipes would burst, your ceiling would cave in and you would rush to the reassuringly thick Yellow Pages and turn to the relevant section where you would be bombarded by business names like “AAAAAlpha plumber” or “AAAAAron and Son”.  There was no respite from the competition to be high enough in the listings to be first at hand in a domestic emergency.



Tuesday, July 21st, 2009

All kinds of people are arguing about free stuff at the moment

There was a recent debate in these very pages about whether free media are seen as a lesser communication tool by media planners.  Surely those days are long gone. (If indeed that point of view was ever more than a negotiation tactic).  No-one has ever suggested that ads on ITV or Channel 4 are less persuasive than ads on paid for satellite channels.  The quality of some free newspapers and magazines is unarguable – titles like Metro and Shortlist have devoted fans.


Conference tweets left the chair and speakers lagging behind

Tuesday, July 14th, 2009

The Guardian Activate Summit at the beginning of July was a brilliant example of the publication becoming an event.  Everyone present seemed very very Guardian-esque, from speakers to delegates.


New ways of listening will redefine radio's community role

Tuesday, July 7th, 2009

The last days of June provided an opportunity for radio stations to come into their own as the best place to celebrate and to mourn the death of the King of Pop.  On the Friday morning Smooth FM excelled itself by abandoning all playlists and simply running back to back Michael Jackson hits interspersed with personal tributes from celebrities and listeners.