All kinds of people are arguing about free stuff at the moment
There was a recent debate in these very pages about whether free media are seen as a lesser communication tool by media planners. Surely those days are long gone. (If indeed that point of view was ever more than a negotiation tactic). No-one has ever suggested that ads on ITV or Channel 4 are less persuasive than ads on paid for satellite channels. The quality of some free newspapers and magazines is unarguable – titles like Metro and Shortlist have devoted fans.
A capital idea should still be a consideration for search success
Tuesday, July 28th, 2009Do you remember back to the days when alphabetical order was everything when you were looking for a plumber or local tradesperson ? Your pipes would burst, your ceiling would cave in and you would rush to the reassuringly thick Yellow Pages and turn to the relevant section where you would be bombarded by business names like “AAAAAlpha plumber” or “AAAAAron and Son”. There was no respite from the competition to be high enough in the listings to be first at hand in a domestic emergency.
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