Adland needs to reinvent, rebrand and reimagine when it comes to inclusion

To be match fit your mental health is as crucial as your physical health.

Recent events in the Olympics have highlighted this truth.  It shouldn’t be so surprising should it?

Yet when Simone Biles – four-time Olympic gold medallist, multiple world champion and arguably the greatest gymnast of all time – withdrew from the team and all-around events at the Tokyo Olympics, it was headline news across the US and the world.

As Sam Quek, 2016 Olympic hockey medallist, speaking on BBC TV puts it mental & physical health are equally important.  He added: “As the story unfolded .. I was getting more and more frustrated. I’d see these headlines popping up saying how Biles was weak, she wasn’t mentally strong enough to deal with the pressure.  On social media, people were accusing her of using it as an excuse to pull out of the vault because she wasn’t performing as well. I just think its absolute nonsense.  She said she wasn’t in the right mental frame of mind to go and perform well enough and that she could have caused herself some damage. Every sports person knows that if you go in half-cocked, you’re going to cause yourself an injury: none more so than in gymnastics.  She has laid down a foundation for so many athletes and people around the world to say: ‘In this moment in time, inside, something didn’t feel right’. She had the bravery and the courage to pull out of the event.”

MediaCom global COO Josh Krichefski has introduced mental health allies to prioritise people taking care of themselves emotionally as well as physically at work, a move made doubly important by the events of the last year.  It is intended to ensure that no-one is overwhelmed, and always has someone to talk to.

Yet it’s still much easier for many to say that they are sick with a tummy bug than that you cannot come to work because of the state of your mental health.  Why on earth should one be more acceptable than the other?

We know from research conducted by Dynata for our book Belonging, that people who have been diagnosed with mental illness at work are subject to bias, harassment and inappropriate behaviour to a greater extent than the workforce in general.  Overall 18% of workers have been diagnosed with a mental health problem, and this rises to 32% of under 25s. Of the respondents reporting mental health problems, Mind reports that 89% said that these affect their working life. We also know from extensive interviews that you don’t need to have had a mental health diagnosis to feel vulnerable and unable to work at the pace that most businesses in our sector require as business as usual.

Olympian, and chair of UK Sport Dame Katherine Grainger commented recently that there have been huge changes since the last Olympics in terms of openness.  We’ve seen athletes who are clearly physically at the peak of fitness (or they would not be in Tokyo) own their mental health unfitness in a way that she says would have been unthinkable 5 years ago.

We must ensure that those changes and that openness is true for our industry too.  As Ruby Wax puts it: “Your insides don’t know what your outsides do for a living”.  Compassion for someone’s inability to run a marathon with a broken leg should be no different to compassion for someone’s inability to face workplace challenges with mental health issues.

We can only expect peak performance from people who we expect and encourage to really look after themselves, in every respect.  We all need resilience at work and in life in general.  Writing in the “Tao of Bowie,10 lessons from David Bowie’s life to help you live yours” Mark Edwards points out: “We could all use a little less suffering”.

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