Archive for October, 2009

Grasping each other's needs is vital to good teamwork

Tuesday, October 27th, 2009

It is a truth which is universally acknowledged that the best teams consist of team players rather than talented individuals trying to beat each other (ie others on the same team).  Less universally acknowledged however is that team-work is by no means a natural innate skill, nor is it particularly something that is rewarded either at school or even at work.

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Old television trading model is now past it's sell-by-date

Tuesday, October 13th, 2009

The storm caused by the recent publication of the IAB web ad revenue figures, their claim this time that the figures have overtaken TV and TV’s refutation of their claims because they’re based on total revenue (including Search) and not just display (as TV’s published revenue figures are) is resonating through the industry, and is in danger of becoming a regular event.

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Real-time planning is vital to change consumer behaviour

Tuesday, October 6th, 2009

Welcome to the world of Real Time Planning.

Traditionally planning has been based on research and insight that is necessarily at a time lag.  Planners await updates on TGI trends to feed into the annual planning cycle.  Creative work can take ages to change approach, with approval process that can take months.

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